Jimmy Key is a sister company of SUN HOLDING founded in 1987 and which is in Fortune 500 Turkey for many years. Sun Tekstile is a garment exporter with a turnover of 65 Mio Euro in 2010, Ekoten is the fabric manufacturer of the group and one of the leading knitted fabric exporters in Turkey. The total turnover of the group in 2010 was 135 Mio Euro. The journey of Jimmy Key started in 1997 as a collection of Sun Textile for international buyers. Within two years the interest to the brand grew up rapidly, so the Group SUN HOLDING decided to separate the company and opened the first retail shop in year 2000.Life is my playground.With this motto Jimmy Key started to design apparels for consumers at the age of 20 to 35 years old, at the beginning of their careers, enjoying the life and spending money for themselves. The Jimmy Key collection exists of approx. 500 styles per season, 60 % of them is female and 40 % is male. As Jimmy Key we start with the 75 % of the collection within the season launch and then make injections during the season for about every two weeks so that the consumer can always find something different in the shops.As Jimmy Key we are targeting consumers in age between 20 to 35, who are starting their career with a willing to look cool but fashionable by a casual and city line trend.With our strong and wide collection we are grouping individuals according their life styles.OUR STRENGTHJimmy Key has two main collections. Spring & Summer and Fall & Winter. Besides we are also supplying our sales point with injection within the seasons according the demand of our consumers.FIRST STEPS ABROADJimmy Key became a desired brand over 30 Shops and sales points. Growing rapidly, we also started our Ukraine business with our own Showroom, Warehouse and Stores in Kiev.Jimmy Key got a big interest in the Kiev Fashion Fair with its trendy collection.GLOBAL BUT LOCALJimmy Key also takes the advantage of making slight changes in its international and trendy collection for its foreign customers according their local taste.